This article was originally published on Special Events.

As event professionals, we all share one thing in common: We are committed to excellence in producing our clients’ events. Being a creative designer, culinary expert or meticulous planner is one thing—but, in this industry, you must also be skilled in the game of sales.

Not all creatives are natural salespeople; in fact, most pursue their career in special events out of a passion for their craft. Fortunately, sales is a skill that anyone can learn with the right effort.

Here are 12 traits that exemplify a great salesperson—and how you can hone these qualities to improve your sales game…READ MORE.