This article was originally published on Sage Wedding Pros.

First impressions are everything and, in the events industry, that’s typically done through your initial proposal. When pitching to a prospective client, your proposal is your best sales tool and can either make it or break it.

Consider that couples in the throes of planning are often reviewing proposals from several vendors at once. That is to say that when you lose a sale, you are essentially giving up a client to a competitor.

If you notice your sales declining, it might be time to take a second look at the proposals you’re sending out. Here are a few reasons your proposals might me losing revenue for your business… READ MORE