This article was originally published on Catersource.

There's no question that every buyer is unique. Every person that walks through your door brings their own set of personal values, motivations, fears, and insecurities. However, despite the various personalities you encounter in the sales process, you'll come to find some everyday habits that start to show in negotiations. By picking up on these tendencies, you can learn better ways to guide prospects through your funnel — past their hesitancies and towards closing the sale.

In particular, three buyer habits typically stand out — the flinch, the squeeze, and the sob story… READ MORE