This article was originally published on Catersource.

Sales can be tricky for anyone, but it can be especially challenging for caterers when their sales game and their culinary skill are on the line. Tastings are immersive experiences for prospective clients, and you need to sell with both your words and your food. 

It’s not just two chairs in a meeting room with paperwork on the table; it becomes about flavor profiles, plating presentation, food-and-drink pairings, quality of service, and more. A tasting should be the closest thing a client gets to the day-of guest experience — it has to win them over as much as they want to win over their guests.

Thus, it's vital to get the process right if you want to book more clients. Here are a few strategies to get your tastings into gear…READ MORE.