This article was originally published on AllSeated.

When you run a business, your brand is arguably your most valuable asset. It encompasses your values, personality, passions, products, services, and core competencies. Most importantly, it’s what sets your company apart from its competitors. 

The average person can’t always differentiate between products or services at first glance, so you must rely on branding to appeal to your target clients and garner interest before revealing the true value of your work. A great brand appeals to a person’s mind and heart — it’s what allows people to know, like, and trust your brand.

Of course, trust is a crucial aspect of sales — therefore, you need to ensure that your brand is appealing and cohesive to make the most out of your sales process.

Here are a few ways branding plays into your sales game… READ MORE