Is Cold Calling the Way?
This article was originally published on WeddingIQ.
A lot of companies look to cold calling to find new leads and boost their sales funnel. However, it’s not quite the most efficient way to prospect — for every sale you make, you likely had to spend hours reaching out to unresponsive people. So, is cold calling really the way?
No, it’s not. I’m going to start this by answering the question right away. It doesn’t work, and it leaves people feeling irritated instead of interested in what you have to offer.