This article was originally published on Catersource.

Presenting a proposal can be a nerve-wracking experience. You know your work is great and you know you can give your prospects what they want—but you never know what your proposal is being compared to out there. Most clients are looking at a handful of proposals at once, so you’re likely up against some of your top competitors.

Thus, your proposal needs to push your prospective clients in the right direction so that they can see the full value of your services. In many cases, it’s your first impression which means it has to speak for everything you have to offer—not just your work, but also your client experience. What is it like to work with you? What have you done for similar clients in the past? How will you achieve their vision? All of these questions need to be answered not just adequately, but better than your competitors if you want to seal the deal.

Although you may never see a competitor’s proposal, you can still enhance your own to ensure that it’s doing as much as possible to attract your prospects. Here are a few things that may be missing from your proposal…READ MORE.