This article was originally published on Be Sage Consulting.

Back in the day, clients would find us through word-of-mouth or perhaps a print ad that we had published in a local magazine. The market wasn’t quite so oversaturated and prospective clients could clearly see the value in our expertise when they saw our photos and heard our ideas.

Now, a potential client can scour your website before contacting you — as well as those of your competitors. The thing is that a great web designer can make any company look perfect on the internet. In your clients’ eyes, you and your competitors are the same. This means they’ll treat your business like a commodity and make their decision solely based off of price. They’ll be quick to fill out the contact form on your website, as well as on your competitors’ sites, so it’s a matter of standing out from the crowd and showcasing what makes you different from your very first email response.

Here are a few ways to use your email strategy to turn a simple response into a full-blown conversation with a prospective client…READ MORE.