This article was originally published on Catersource.

As a creative entrepreneur, there are many factors that keep your business afloat. To name a few, there are your products and services, your social media profiles, your website, your team of employees, and so on — each of these contributes to the success (or failure) of your company.

However, if you take a step back, you’ll see that there’s one thing that encompasses all of these factors: your brand. Your brand is what brings together all of the pieces in your business plan and creates a cohesive and consistent experience for clients, partners, and team members. It should capture your personality, the values that your company holds, and, most importantly, the ideals of your target audience.

When all of these things come together, you are left with a brand that is uniquely yours — and one that sets you apart from competitors who may be offering the same products or services.

When it comes to the game of sales, your brand is what will draw in leads and build the know-like-trust bond that is necessary to secure new clients while maximizing your revenue. Here are a few ways to refresh your brand and ramp up your sales game to bring in the money in 2020…READ MORE.