This article was originally published on Catersource.

Everybody loves a good story, including your prospective clients.

In the world of sales, nobody wants to sit through a robotic pitch that feels never-ending. Instead, stories engage and build connections between consumers and the brands that they love. When there is a story behind a pitch, our brains feel closer to the one selling it—and it helps your brain’s mode of recall, allowing it to remember details better.

Let’s explore the different types of stories you can weave into your sales strategy… READ MORE.