The best products and services can only take you so far if you don’t know how to effectively pitch it to a potential client. Sure, marketing is a powerful tool for getting people in the door, but sales is what stops them from walking out of it.

In this book, Meryl dives into the sales strategy and techniques that will increase your margins and build client loyalty. You will learn sales skills to apply some of the latest thinking and take sales performance to a whole new level.