This article was originally published on Catersource.
Today’s clients want convenient yet sophisticated food experiences with fresh, natural, additive-free food. If you look at the food industry as a whole, you’ll see a similar shift towards transparent food sources and preparation. This isn’t going away, so it’s time to embrace it.
Younger generations, especially, are emphasizing the story behind the food. Millennials and Generation Z members are becoming highly aware of the social and ethical impacts of their consumption habits, so they want to know everything from how their meal was sourced to the values of the business or farm it came from.
Pair these values with an increased number of allergies and dietary restrictions, and it’s clear that transparency and clean ingredients are crucial to success in 2020.