This article was originally published on Catersource.
Everybody loves a good story, including your prospective clients.
In the world of sales, nobody wants to sit through a robotic pitch that feels never-ending. Instead, stories engage and build connections between consumers and the brands that they love. When there is a story behind a pitch, our brains feel closer to the one selling it—and it helps your brain’s mode of recall, allowing it to remember details better.